Step-by-Step Guide to Starting a Campaign
First, visit ClickRising.com and log in to your influencer agency account using your email and password. Once logged in, you’ll be directed to your dashboard.
In the main menu, locate and click on the "Influencers" tab. This will take you to the influencer page, where you can add your influencers to your ClickRising account.
Step 3: Choose a Campaign for Your Influencers
You can browse through the list of available campaigns under the "Campaigns" tab, which displays important details about the campaigns.
Campaign Name: The app or game you’ll be promoting.
Payout Rate: The amount you’ll earn per install, based on the CPI (Cost Per Install) model.
Creative Assets: Pre-designed marketing materials, such as banners or videos, that your influencers can use to promote the app.
You can also click on “Details” to explore the campaign in more detail, including specific engagement goals and any additional KPIs. This ensures the campaign aligns with your influencers’ audience demographics.
Step 4: Add your influencers to a campaign
Once you’ve found a suitable campaign, click the "Influencers" button. This will register your agency to the campaign and make it available to your influencers for promotion.
Click the “Add a new influencer” button.
Click on “Add” from the list of influencers you added before to your agency account.
You are now ready to boost your income!
Pro Tip: Choose campaigns that fit your influencers’ niche and audience. For example, a mobile game campaign might perform better with gaming influencers, while a fitness app could resonate more with health and wellness influencers.
Additional Information: Generate Unique Links for Your Influencers
After joining a campaign, you’ll need to generate unique links for your influencers. These links are unique to each influencer and allow you to monitor their performance and calculate their earnings.
Here’s how to generate a unique link:
Go to the Influencers Section: Navigate to the “Influencers” tab on your dashboard.
Select Influencers for the Campaign: Click “+ Add New Influencers to Campaign” and choose which influencers you want to assign to the campaign.
Generate the Links: Click the "Generate Links" button next to each influencer’s name. These links are what your influencers will share in their content to drive installs.
You can assign one or multiple influencers to each campaign and generate unique links for each one, ensuring accurate tracking and performance measurement.
Additional Information: Distribute Creative Assets to Your Influencers
To help your influencers promote the app, you can provide them with creative assets available for each campaign. It is up to you! These might include:
Banners
Videos
Screenshots
Promotional Text
You can download these assets from the Campaign Details page and share them with your influencers, ensuring their content is optimized for engagement.
Tip: Encourage your influencers to personalize the creative assets and tailor them to their audience. Authenticity drives better engagement and ultimately leads to higher Quality Scores.
Monitoring Campaign Performance
Once your influencers start promoting the app and generating installs, it’s essential to keep track of how well the campaign is performing. ClickRising provides real-time reporting in the dashboard, where you can monitor key metrics such as:
Install Count: How many installs each influencer has driven.
Quality Score: The engagement level of the installs, which determines the payout.
Revenue: Your earnings based on the Quality Score and number of installs.
Use this data to assess which influencers perform well and optimize your campaigns by focusing on high-performers. You can find more information about influencer agency metrics from “Metrics Explained: Understanding Performance on ClickRising”.
Key Metrics to Track:
Quality Score: A higher Quality Score indicates better user engagement, which leads to higher payouts. Ensure your influencers are creating content that drives installs and meaningful interaction with the app like ad view, playing the game or app purchase.
Forecasted Revenue: This metric estimates your earnings based on current performance and Quality Scores.
Tips: Optimize and Scale Campaigns
As you gather performance data, you can begin optimizing your campaigns to improve results. Here are a few ways to optimize:
Focus on High-Performing Influencers: Identify the influencers with the highest Quality Scores and allocate more resources to them.
Refine Content: Work with influencers to tweak their promotional content based on what’s driving the best engagement.
Adjust Targeting: If you notice certain regions or demographics are performing better, you can adjust your campaigns to focus more heavily on those areas.
Congrats! Get Paid
Once your campaign has generated installs and they have aged for the required time (typically 11-12 days), your Quality Report will be finalized, and your revenue will be calculated. Payments are made based on the Quality Score and the total number of installs generated by your influencers.
You can track your payouts directly through the ClickRising dashboard under the Payouts section.