When creating promotional assets for influencers, it’s crucial to provide content that is "ready to share" with minimal effort required from them. This encourages influencers to use the assets more readily and ensures consistency in the campaign. Here are various types of content you can include to make promo assets influencer-friendly:
Types of Content for Influencer-Ready Promo Assets
Editable Templates
Customizable Image Templates: Provide high-quality templates to which influencers can add their own quotes, unique sayings, or personal touches. These could be Canva templates or other editable formats that they can personalize easily.
Social Media Post Templates: Provide templates for popular platforms like Instagram, Facebook, and Twitter, with text suggestions, hashtags, and placeholders for the influencer to add their handle or message.
App Preview Videos
Short App Preview Clips: Create concise (15-30 seconds) app preview videos that show how the app works and highlight its main features or benefits.
Story/Vertical Format Videos: Adapt videos specifically for stories or TikTok (vertical format). Include suggested voiceovers that influencers can record or allow them to add their commentary.
Branded Graphics and GIFs
Static Graphics: Branded static images with app logos and key messaging for easy sharing. Could you include space for influencers to add a personal message if needed?
Animated GIFs: Fun, attention-grabbing GIFs featuring the app or product benefits that can quickly be posted on stories, tweets, or reels. This helps boost engagement through visual movement.
Short Video Snippets and Testimonials
Influencer Voiceover Scripts: Prepare scripts that influencers can use to create their own voiceover while showcasing the app or product in use. This makes the content appear authentic but still delivers the core message.
Pre-Recorded Testimonials: Clips featuring real users sharing their positive experiences, which influencers can share along with their thoughts.
Personalized Discount Codes and Shareable Offers
Discount Code Graphics: Design visuals that incorporate the influencer's unique discount code, making it easy for them to share with their followers.
Exclusive Offer Posts: Create images and text templates promoting special offers for followers who use the influencer's link or code. This will make it more attractive for followers to engage.
Product Unboxing and "How-To" Videos
Unboxing Scripts: Prepare a script or storyboard that influencers can follow while unboxing the app, covering its features, setup, and benefits.
Step-by-Step Guides: Create "how-to" video content influencers can repost, explaining key features or benefits step-by-step. This content could include narration prompts that influencers can personalize.
Meme Content and Relatable Jokes
Branded Memes: Create funny, relatable memes related to the product that fit the target audience's sense of humor. Memes are highly shareable and often generate better engagement.
Light-hearted Jokes: Provide humorous content that relates to the app/product. This content can easily be posted as tweets or included in captions.
Audio Clips and Background Music
Music Clips: Provide branded audio clips or background music that influencers can use to make their stories or TikTok videos more engaging.
Voice Snippets: Create short, catchy voice snippets (like taglines or slogans) that influencers can incorporate into their posts to reinforce the campaign’s messaging.
Checklist for Preparing Promotional Assets for ClickRising
1. Target Audience Alignment
Could you ensure that promotional content is tailored to the target demographic (age, interests, region, etc.) of the product or service?
You can use language and visuals that resonate with your audience and encourage engagement.
2. Brand Consistency
Follow brand guidelines closely, including approved colors, fonts, logos, and messaging tone.
Maintain consistency in branding to ensure trust and recognition from users.
3. High-Quality Visuals
Use high-resolution images or graphics that are visually appealing.
Ensure all visuals are clear, properly sized for various platforms, and not pixelated or distorted.
4. Compelling Copywriting
Write clear, persuasive, and action-oriented copy that communicates the product or service's benefits.
Include strong calls to action (CTAs) encouraging users to click, sign up, or install.
Avoid making unverified or misleading claims that could harm credibility.
5. Platform-Specific Adaptation
Adapt content formats for social media platforms and ad placements (e.g., Instagram stories, Facebook posts, TikTok videos).
Could you ensure images and videos are properly sized for each platform (e.g., square for Instagram feed, vertical for TikTok)?
Also, give names to the files according to in which platform promo asset will be shared.
6. Compliance with Policies
Could you review and make sure that you're in compliance with ClickRising policies regarding promotional content?
Avoid prohibited content types, such as misleading claims, inappropriate content, or anything violating platform service terms.
7. Mobile Optimization
Please make sure all promotional assets are optimized for mobile devices, considering that a majority of users access promotions from their phones.
Use short and punchy text, quick-loading images, and vertical video formats where appropriate.
8. Localization
If promoting to different countries or regions, localize the content to match that market's language, cultural norms, and preferences.
Avoid using slang or expressions that may not translate well across different audiences.
9. A/B Testing Variants
Create multiple versions of key assets to test which works best for different segments (e.g., different headlines, images, or CTAs).
A/B test promotional creatives to optimize performance and better understand your audience.
10. File Format and Size
Please make sure that files are in the correct format and within size limits accepted by platforms (e.g., .jpg, .png, .mp4).
Compress images and videos where necessary to ensure fast load times without sacrificing quality.
11. Emotionally Engaging Content
Use emotional storytelling techniques to create a connection with the audience (e.g., success stories, problem-solving scenarios).
Content that evokes positive emotions tends to perform better and lead to more conversions.
12. Legal and Copyright Considerations
Please don't use copyrighted material (images, music, or video clips) without proper permission.
Please make sure any testimonials, reviews, or endorsements are authentic and permission-based.
13. Use of Influencer Branding
Allow influencers some creative freedom to personalize the assets to their style, making them more relatable and authentic to their followers.
Provide key messaging and guidelines but avoid overly strict rules that hinder creativity.