Key Metrics on the Dashboard
1. Conversions
Definition: The total number of installations where the user has opened and used the app at least once.
Importance: This is a crucial metric because an install is only considered a successful conversion if the user engages with the app after installation. Higher conversions indicate better engagement from your influencers' audiences.
2. Forecasted Influencer Revenue
Definition: This is the estimated revenue based on future app interactions such as purchases, subscriptions, ad views, and other monetization methods within the app.
Importance: It gives a forward-looking estimate of what your influencers are expected to earn as users continue to engage with the app over time. Although this revenue isn’t guaranteed, it’s a valuable metric for forecasting potential earnings.
3. Influencer Revenue
Definition: The actual revenue generated from installs with measured quality, based on user engagement post-installation.
Importance: This is the realized revenue that you can withdraw. It reflects how well your influencers’ audiences are performing in terms of engagement, which directly impacts payouts.
4. Agency Commission
Definition: The commission earned by your agency from the installs generated by your influencers. Like the influencer revenue, this is the actual amount that can be withdrawn once quality has been measured.
Importance: Tracking this metric helps you understand how much your agency is earning from influencer-driven installs, giving you insights into your network's overall performance.
5. Forecasted Agency Commission
Definition: This is the projected commission your agency will earn based on future app interactions like purchases, subscriptions, and ads.
Importance: While this isn’t the actual revenue you can withdraw, it helps in forecasting long-term earnings based on user interactions over time.
6. Quality Score
Definition: The Quality Score measures the engagement level of users who install the app. It’s based on various post-install activities like ad views, in-app purchases, or game levels completed.
Importance: A higher Quality Score translates to better earnings because it indicates that users are highly engaged with the app. Scores below 15% are generally considered low quality and may result in no payouts for those installs.
7. Time Filters
Definition: The dashboard provides time filters that allow you to view metrics over different periods (e.g., today, this week, last 30 days, this year).
Importance: These filters are valuable for tracking performance trends and identifying whether certain campaigns or influencers perform better during specific timeframes.
Tracking Performance
Track Downloads
What It Means: You can track every download and click generated by your influencers directly in the dashboard. This gives you a detailed breakdown of which influencers and campaigns are driving the most engagement.
Why It Matters: Monitoring downloads in real-time helps you quickly spot high-performing influencers and optimize campaigns accordingly.
Track Influencer Metrics
What It Means: The Influencers tab allows you to track individual influencer performance, including earnings, commission rates, and other key metrics. This data provides valuable insights into which influencers are delivering the best results for your campaigns.
Why It Matters: Knowing which influencers are driving the highest conversions and Quality Scores lets you focus resources on those who are maximizing your campaign's ROI.