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ClickRising Dashboard Metrics

Let's break down the core metrics on our dashboard and how they can empower you to make data-driven decisions.

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Written by Serkan Turan
Updated over 5 months ago

Understanding the metrics that drive your campaigns is critical to maximizing your earnings and impact as an influencer. At ClickRising, we provide a comprehensive dashboard that helps you track your performance and optimize your strategies. Let's break down the core metrics on our dashboard and how they can empower you to make data-driven decisions.

1. Clicks

The "Clicks" metric shows the number of valid clicks on your ClickRising links. Valid clicks exclude any from the same device, bots, repeated, incentivized, or accidental interactions. This ensures authentic engagement from unique users, providing a clearer picture of your campaign's reach.

2. Click to Conversion Rate

This metric is crucial for understanding the effectiveness of your promotional efforts. The Click to Conversion Rate represents the percentage of clicks that result in a mobile app installation. It's calculated by dividing the number of installs by the total number of clicks on your link. A higher conversion rate indicates more successful campaigns, suggesting your audience finds the promoted apps relevant and appealing.

3. Conversions

Conversions refer to the total number of app installations via your promoted links. For a download to count as a successful conversion, the user must install the app and use it at least once. This metric helps you gauge the true impact of your promotions, highlighting how well your audience engages with the apps you're promoting.

4. Forecasted Revenue vs Revenue

The Forecasted Revenue section in your dashboard shows how much you might earn from user interactions like purchases, subscriptions, and watched ads. This is not the actual amount you can withdraw, but an approximation that updates as users interact with the app. For more information about forecasted revenue check this article: How Is The Forecasted Revenue Calculated?

Revenue reflects the actual earnings from app installations after they have been evaluated for quality. This amount can be withdrawn, giving you a clear view of your monetization success. Revenue is typically updated 10 days after the installations occur, ensuring accuracy and reliability in your earnings data.

6. Quality Score

The Quality Score measures users' engagement level with the app post-download. This score provides insights into the quality of traffic you are generating and its impact on app usage. A higher quality score often correlates with more sustained user engagement, leading to better revenue outcomes.

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