The ClickRising Business Model: CPI & CPA at the Core
ClickRising operates on a CPI CPA business model. This means you’ll be paid based on the quality of app installs or specific actions users take within the apps (such as interactions like watched ads, subscriptions, and purchases.). Our key focus is ensuring high-quality traffic, so we base our payouts on something we call Quality Score.
Instead of bombarding you with different KPIs like ROAS (Return on Ad Spend) or retention rates for each campaign, country, and segmentation, we simplify everything under one important metric: Quality.
What Does "Quality" Mean?
In our ecosystem, quality refers to the level of engagement a user shows after downloading an app. For example, a high-quality user might not only install the app but also:
Watch a few ads within the app.
Play the game for a significant duration.
Reach certain milestones (like finishing a tutorial or hitting a certain level).
Make an in-app purchase.
This engagement boosts the Quality Score for the install, directly impacting your payout.
Why Does Quality Matter?
Quality is crucial because we aim to create long-term, sustainable partnerships with advertisers. They expect users to genuinely engage with the apps—not just install them and abandon them after a few seconds. The higher your Quality Score, the more revenue you’ll earn.
How We Calculate Your Earnings: The Role of Quality Score
Your net revenue is calculated based on various factors, such as:
Country: Where the user is located (Tier 1 and Tier 2 countries offer higher payouts).
Device: What type of device the user is using.
Quality: How engaged the user is with the app.
Once a user installs the app, the Quality Report for that download becomes available after approximately 11–12 days. At this point, the downloads are used to determine your net revenue based on the Quality Score.
Our Target Market: Where You Can Promote
ClickRising’s campaigns are globally available, but we do not support installs from the following regions:
Russia
Belarus
Ukraine
Our focus is on Tier 1 and Tier 2 countries, which include economically strong markets like the United States, United Kingdom, Germany, Canada, Australia, and similar regions. These countries typically offer higher payouts due to their high-value users.
Integration: A Quick Postback Setup
For our affiliate agency partners, you will need to complete a postback integration. This is a simple process in which we help you connect your tracking system with ours, ensuring accurate data flow and reporting. Don’t worry; our team will assist you every step of the way. Learn more about integrations.
Monitoring Your Performance: The Dashboard
ClickRising provides a comprehensive dashboard where you can view essential data regarding your campaigns, including:
Revenue tracking
Install data
Quality Scores
Forecasted Revenue
All the data you need to manage your campaigns and track your earnings is right here. We do not provide any additional data outside of what's available on the dashboard.
What We Don’t Allow: Important Guidelines for Traffic
To ensure a clean and fair ecosystem, ClickRising has some critical traffic guidelines. Here are the types of traffic and content we do not allow:
No incentivized traffic: Users should not be rewarded for installing an app (no reward sites, offerwalls, etc.).
No harmful content: This includes content that promotes violence, terrorism, pornography, or any other inappropriate material.
No fraudulent traffic: We have zero tolerance for fraud. If fraudulent installs are detected, we work with advertisers to ensure those payments are not processed.
No sub-publisher responsibility: You must use whitelist inventory to control where your campaigns run. We are not responsible for your sub-publishers.
Fraud Prevention: We take fraud seriously. All suspicious activity is double-checked with our advertisers. Fraudulent traffic will result in payment holds or deductions. The payments are based on the quality score, which you can see under the FORECASTED REVENUE metric. CLICKRISING DOES NOT PAY FOR FRAUD INSTALLATION AND QUALITY TRAFFIC.
Forecasted Revenue Metric
Your Forecasted Revenue is based on the Quality Score and gives you an idea of how much you'll earn once the quality report is finalized. Keep an eye on this metric to better understand your campaigns' performance. It is not the actual amount you will receive, it is the forecasted amount you will see instantly in your dashboard. You can learn more about Forecasted Revenue metric from here.
Final Thoughts: What Matters Most
At the end of the day, what matters most at ClickRising is quality. Whether you’re driving installs from a Tier 1 country or promoting to influencers in emerging markets, ensuring users engage with the apps you promote will directly impact your earnings.
Remember, to succeed with ClickRising:
Focus on quality: Drive traffic that engages with the app beyond just installing it.
Avoid prohibited traffic sources: No incentivized traffic, no harmful or fraudulent content.
Monitor your Quality Score: The higher your score, the better your payouts.
We look forward to a long and successful partnership with you! If you have any questions, don’t hesitate to reach out to our support team.