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Influencer Glossary

Find the meanings of all ClickRising metrics.

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Written by Serkan Turan
Updated over 5 months ago

Main Metrics

Clicks

Number of valid clicks on your ClickRising links from your ads. Excludes invalid clicks.

Invalid Clicks

Clicks from the same device, bots, repeated, incentivized, or accidental interactions.

Invalid Download

Downloads obtained via prohibited methods, not meeting the criteria for legitimate engagement.

Click to Conversion Rate

The number of installs that your ad receives is divided by the number of times your link is clicked.

Installs

Total number of installations where the downloader has used the app at least once to be considered a successful conversion.

Conversions

Total number of installations where the downloader has used the app at least once to be considered a successful conversion.

Forecasted Revenue

This is NOT the actual amount that can be withdrawn. This is the updated forecast amount by considering revenue from app interactions like purchases, subscriptions, ads, and other monetization methods.

Revenue

Revenue from installations with a measured quality score. This is the actual amount available for withdrawal. Revenue is reflected 10-15 days after the installations occur.

Quality Score

The engagement level of mobile device owners with the application after downloading the promoted app.

Referrals

Inviting another influencers to use ClickRising in exchange for a bonus.

Referral Revenue

Revenue generated from publishers you referred.

Referred Influencers

Influencers referred by you.

Invitation Link

The unique link, found on the "Referrals" page, enables influencers to invite other influencers in exchange for a bonus.

Campaign

The application that the advertiser wants to be promoted.

Payout

The withdrawable amount of money.

Campaign Types

Ad Revenue-Based Campaigns

In apps and games where influencers earn money through advertising revenue, the revenue is generated based on the time spent by the referred user in the application and the ads displayed. (Quality score is measured based on the country of the referred user and the tier of that country acquired by the influencer. If the user referred by the influencer has not watched any ads, then 0 revenue is generated. The multiplier is determined based on the tier of the country of referred user.)

Subscription-Based Campaigns

In apps and games where influencers earn money through in-app purchase revenue, the revenue is generated based on the in-app purchases made by the referred user. (If the user referred by the influencer does not make any in-app purchases, then 0 revenue is generated.)

Dashboard

Home

Where you can monitor your performance and access reports.

Campaigns

Where you can discover new apps to promote.

Assets

Media files that can be used when promoting campaigns.

Referrals

Where you can find the unique link to invite other influencers and track their revenue.

Bonus Rewards

The reward an influencer earns is based on the ranking he or she achieves with the installs he or she provides.

Payouts

Where you can track your payouts and manage your payment methods.

Current Balance

This is the actual amount available for withdrawal.

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